Digital Marketer - Yuzawa

Job Description

About Us

Discover Deep Japan is a social startup that revitalises rural communities in Japan through digital marketing while providing white-collar job opportunities for refugees/migrants. We envision a society where everyone can be proud of who they are regardless of their diverse backgrounds and circumstances. We provide digital marketing solutions to municipalities, destination marketing organisations, tourism associations, and local businesses.

What we look for – We’re looking for a talented Digital Marketer with strong language skills to join our team based in Yuzawa, Niigata. We are looking for someone who is passionate about social impact, with a high level of grit, a growth mindset, and problem-solving skills. 

Key Purpose of the Role

As a Digital Marketer, you will help our clients with destination marketing targeting foreign tourists  through digital marketing (web articles, organic social media posts, Facebook ads, etc.). You will also market locally-produced products to foreign countries. 


Main Activities:

  • Support our team working in Yuzawa to develop strategies, programs, and policies to promote tourism.
  • Develop community and regional networks to spread understanding of the benefits of tourism and support destination marketing programs.
  • Conduct research on the needs of tourists and analyse research findings to inform destination development and marketing planning.
  • Market and promote the Snow Country Tourism Zone to increase the number of visitors by effectively using digital marketing tools such as SNS, blogs, etc.
  • Implement promotion plans by coordinating with travel agencies and media.
  • Develop and deliver travel products (e.g. tours) for foreign visitors
  • Execute plans to improve foreign tourists’ satisfaction by building the capacity (e.g. multilingual services) of the Snow Country Tourism Zone and local tourism businesses to cater for foreign visitors’ needs.
  • Attend and support domestic and foreign agents visiting the Snow Country Tourism Zone.
  • Any other activities related to Discover Deep Japan’s work

What you can expect:

  • A bilingual (Japanese-English) coordinator will be based in Yuzawa, who will assist you with housing, your children’s school/child care, Japanese classes, driving lessons, and other day-to-day life matters
  • An opportunity to continuously improve your Japanese language skills (Discover Deep Japan has deals with local Japanese teachers)
  • A supportive, trusting and transparent working environment
  • A place to look at things differently and challenge and offer solutions
  • An opportunity to deliver high-performing marketing activities
  • An opportunity to actively drive change in a fast paced, thriving and growing, unique culture
  • A place where you can relish in your passion and enthusiasm for the tourism industry
  • An environment of continuous improvement where you optimise for impact and velocity

About you

Skills and Experience:

  • Proficiency in English (other languages a plus).
  • Japanese not required but an asset.
  • Driver’s Licence (Japanese or International) preferred.

Application Conditions:

  • You are willing to move to Yuzawa


Working Conditions and Benefits


Employment Contract Period:

  • You will conclude an employment contract with Discover Deep Japan.
  • You have a trial period for 3 months.  

Remuneration and benefits:

  • Remuneration: 200,000 per month  (based on your skills, experience, and performance).
  • Accommodation: Company accommodation provided
  • Discover Deep Japan will provide a car
  • Discover Deep Japan will provide you with a computer to be used for your work-related activities.
  • You will be enrolled into health insurance, pension, and employment insurance schemes.
  • Annual leave according to Japanese law.
  • Visa sponsorship.    




Application Period – We accept applications on a rolling basis.

Documents to be submitted – please submit the following documents to with the subject line: “Application – Tourism Marketer Yuzawa– Your Name”

  • Letter of motivation in English
  • Essay in Japanese「湯沢町の観光に活かしたい私の能力や魅力」 1000字程度 (A4で書式自由)
  • Resume in English
  • Resume in Japanese (履歴書、写真添付)
  • Copy of your residence certificate (住民票)
  • Copy of your passport
  • Copy of your Residency Card (在留カード) and work permit
  • Copy of your driver’s licence

Selection Process:


  1. Review of submitted documents: Selected candidates from the first screening will be contacted for an interview and written exams. The results of the first screening will be notified via email.
  2. Interview and written exams in Tokyo Metropolitan Area: we will conduct an interview and written exams in Tokyo Metropolitan Area. If the interview cannot be organised in Tokyo, it can be conducted via Skype. The results of the second screening will be notified via email. Transportation expenses will not be covered.
  3. Final interview in Yuzawa: final interviews will be conducted in Yuzawa. The results of the final screening will be notified in writing. Transportation expenses from Tokyo station to Echigo Yuzawa station will be covered.