【Job Post】Digital Marketer – Yuzawa


Digital Marketer - Yuzawa

Job Description

About Us

Discover Deep Japan is a social startup with a mission to build a more inclusive world. Our multicultural team revitalises rural communities through destination development / marketing and product marketing in foreign languages, making communities and local culture (products) more accessible and inclusive for people with diverse backgrounds.

What we look for – We’re looking for a talented Digital Marketer with strong language skills to join our team based in Yuzawa, Niigata. We are looking for someone who is passionate about social impact, with a high level of grit, a growth mindset, and problem-solving skills. 

Key Purpose of the Role

As a Digital Marketer, you will help our clients with destination marketing targeting foreign tourists  through digital marketing (web articles, organic social media posts, Facebook ads, etc.). You will also market locally-produced products to foreign countries. 

Main Activities:

  • Support our team working in Yuzawa to develop strategies, programs, and policies to promote tourism.
  • Develop community and regional networks to spread understanding of the benefits of tourism and support destination marketing programs.
  • Conduct research on the needs of tourists and analyse research findings to inform destination development and marketing planning.
  • Market and promote the Snow Country Tourism Zone to increase the number of visitors by effectively using digital marketing tools such as SNS, blogs, etc.
  • Implement promotion plans by coordinating with travel agencies and media.
  • Develop and deliver travel products (e.g. tours) for foreign visitors
  • Execute plans to improve foreign tourists’ satisfaction by building the capacity (e.g. multilingual services) of the Snow Country Tourism Zone and local tourism businesses to cater for foreign visitors’ needs.
  • Attend and support domestic and foreign agents visiting the Snow Country Tourism Zone.
  • Conduct product research and draft product descriptions.
  • Manage and update websites
  • Optimise various types of ads
  • Any other activities related to Discover Deep Japan’s work

What you can expect:

  • A bilingual (Japanese-English) coordinator will be based in Yuzawa, who will assist you with housing, your children’s school/child care, Japanese classes, driving lessons, and other day-to-day life matters
  • An opportunity to continuously improve your Japanese language skills (Discover Deep Japan has deals with local Japanese teachers)
  • A supportive, trusting and transparent working environment
  • Work-life balance
  • A place to look at things differently and challenge and offer solutions
  • An opportunity to deliver high-performing marketing activities
  • An opportunity to actively drive change in a fast paced, thriving and growing, unique culture
  • A place where you can relish in your passion and enthusiasm for regional revitalisation
  • An environment of continuous improvement where you optimise for impact and velocity

About you

Skills and Experience:

  • Proficiency in English (other languages a plus).
  • Japanese not required but an asset.
  • Driver’s Licence (Japanese or International) preferred.
  • Big ideas, big ambition, not-so-big ego.
  • Self-driven and motivated.

Application Conditions:

  • You are willing to move to Yuzawa


Working Conditions and Benefits


Employment Contract Period:

  • Full-time contract
  • Probation Period: 3 months
  • Office location: Yuzawa, Niigata

Remuneration and benefits:

  • Remuneration: 200,000 per month  (based on your skills, experience, and performance).
  • Accommodation: Company accommodation provided
  • Discover Deep Japan will provide a car (shared)
  • Discover Deep Japan will provide you with a laptop
  • Bonus provided based on your performance
  • Visa sponsorship.    
  • You will be enrolled into health insurance, pension, and employment insurance schemes.
  • Flexible working days and holidays: 240 working days (20 days per month), 125 holidays which you can flexibly take (cf. in 2020 there are 104 Saturdays/Sundays +16 national holidays) 
  • Annual leave according to Japanese law: starting from 10 days per year after 6 months. 
  • Flexible working hours: you can choose any 160 hours per month you want to work (8 hours x 20 days)




Application Period – Until 9 August. 

Documents to be submitted – please submit the following documents to applications@discover-deep.com with the subject line: “Application – Digital Marketer Yuzawa– Your Name”

  • Letter of motivation in English
  • Resume in English
  • Copy of your Residency Card (在留カード) and work permit

Selection Process:


  1. Review of submitted documents: Selected candidates from the first screening will be contacted for an interview and written exams. 
  2. Interview and written exams (online): we will conduct an interview and written exams via online web conference.  
  3. Internship: we may invite you to undertake a short-term internship (in-person or remote). 
  4. Final interview in Yuzawa: final interviews will be conducted in Yuzawa. The results of the final screening will be notified in writing. Transportation expenses from Tokyo station to Echigo Yuzawa station will be covered.